I am excited to introduce Emma Poole as the New Zealand New Holland brand ambassador. Emma is a successful dairy farmer and the first woman in 55 years to win the NZ Young Farmer competition. Emma is a skilled veterinarian, wife, and mother. Her passion for agriculture and dedication to her family make her a true inspiration. Farming is in Emma’s blood with dairy farming parents, a brother who is a farmer and last year’s NZ Young Farmer winner. Emma’s experience and knowledge in the industry make her an invaluable asset to the New Holland community.

Emma’s down-to-earth attitude and industry knowledge enable her to engage with on-farm real New Holland customers, making her the ideal candidate for this role. The key message from this campaign is that we provide a good, solid, reliable product. Emma relates this message by using photos, blogs, social posts, dealership visits, product reviews, and video clips of her “day in a life.” We want an authentic story from Emma that portrays the good and bad of country life in NZ as a mom, farmer, and Vet that our customers can relate to. It was also important that we selected a brand ambassador who lived and breathed life on farm, who could test and review our products, with real experiences, Emma not only had a connection with New Holland through NZYF she also owns a New Holland Tractor, and already has a passion for all things blue.